Alberto Alessi - Cooper-Hewitt - FREE - Mon, Nov 22 - 6:30 - 8pm

Alberto Alessi in Conversation with
Bill Moggridge
 Monday, November 22, 2010, 6:30 - 8 p.m.

Since taking the company helm in 1970, Alberto Alessi, President and Director of Marketing Strategies and Design Management, has treated the company as a research lab in the Applied Arts. Its vast product line includes everything from an iconic, whistling teakettle to a designer flyswatter, and the company has long been at the forefront of innovative and inspired product design. By collaborating with world class designers and architects, Alessi continues to explore and research the most forward ideas in design.

This program will focus on the history of Alessi, from 1921 through the present. Mr. Alessi will speak about the role of objects in modern consumer society, comparing the Italian design factories with mass production factories. The presentation will be followed by a discussion with Bill Moggridge, Director of Cooper-Hewitt.

DATE:
6:30 - 8 p.m., Monday, Nov. 22

LOCATION:
Cooper-Hewitt, National Design Museum
2 East 91st Street at Fifth Avenue
New York City

ADMISSION:
Members and seniors $10; non-Members $15
Students (with ID) attend FREE

REGISTRATION:
Register online at www.cooperhewitt.org/calendar
Education Department, 212-849-8353, CHeducation@si.edu